Written by Peter Porta
Written by Peter Porta
Produced by Polar Star Films
RTVE - Corporación de Radio y Televisión Española
Yuzu Productions
Sales Agent Java Films
Programmatic advertising dominates digital ad placement, controlled by a few major tech and social media firms through advanced algorithms. This monopoly sustains a multi-billion dollar industry. However, The Click Trap exposes how this system fuels online scams, misinformation, and extremist content, enriching dubious "content creators." The documentary, featuring expert testimony, delves into the real-world impact of digital advertising on societies and questions the possibility of a safer, more ethical business approach.
Finished